Episode 60 - The Psychology in Sales and the Sales in Life - Suzette Patterson & Sandler Training

Join us as we talk with Suzette Patterson, Principle of STAR Performance Group, a Sandler SalesTraining firm.  We discuss how sales is really all about psychology and how we are always selling in our lives - with kids, spouses, bosses, employees, etc.     Discussion on Transaction Analysis, DISC, and so many other awesome personality identifiers.    Hope you listen!

ABOUT SUZZETTE:
Suzette Patterson spent over 20 years in software sales and implementation before starting her Sandler business.  She sold directly to physician practices and also built and managed teams for the largest GE Healthcare Value Added Reseller in the country.  What she learned from all of those years of selling is that most companies do a great job of product and service training, but they underestimate the value of having a sales process.  

 Today she blends her own experience with the internationally proven training and evaluation tools from Sandler Training to teach a unique brand of sales training and personal development.  

 Suzette has been instrumental in helping successful companies develop management, sales and prospecting strategies.  

 When she isn’t working with clients, she enjoys spending time with her friends and family, riding the motorcycle with her husband and enjoying great music poolside.